Tag Archives: business

Product news…

A few products I have produced this year …

System Identification Cards.

System Identification Cards
Carried via a lanyard, the cards are printed on durable plastic and identify key system information.


Coordinating the photo shoot for the production of these brochures was my favourite part of this job


This job took me back to my Fairfax days. Loved coordinating the photo shoot for this one.

“She apparently works from home”…


So, you say you want a ‘work from home’ job?

If you ask 3 out of 4 members of my household, they will tell you I either don’t work or they are not sure what I do for work. The confusion generally stems from the fact that I am a full time mum, maid and chef. According to most, people who do that simply “do not work”.

Like most work from home mums my career holds very little value against my partners. Daddy goes to work at set hours every day – mummy doesn’t. Daddy sometimes works 6 days a week – mummy doesn’t. Sound familiar? Sadly, I am not surprised.

Errands, housework, school, shopping, cooking – the list goes on and on. These are all tasks handed to the stay at home person … let’s now just totally drop the “work” from that sentence.

How on earth do stay at home working mums manage to contribute to the financial stability of the household, if they do not work? This is a question that has always baffled me. Ask a ‘working’ member of the household and you may, if you are lucky, get a shoulder shrug. The truth is, people still believe making an income from home is ‘make believe’. And, for one simple reason … they can’t do it!

I personally believe a wonderful work life balance is available to everybody – absolutely everybody.

However! One must first understand and embrace the word COMPROMISE.

Lower your outgoings and find the right industry, and you may just be on your way to earning a perfectly adequate income from home.

Buyer beware! It’s not as glamorous as you may think.

Written by a stay at home mummy who would kill for a few peaceful productive hours in an office – or a phone box. I’m not fussy.

Do you work from home? Please let us know any tips or comments you have on this topic in the feedback box below…


Why you can’t afford NOT to blog.

Blank Flowchart - New Page (4)

So why blog anyway?

When we are talking about revenue, there is only one real reason to blog – you blog to keep people coming back to your website.

Keeping a regular blog ensures your website is active. There is nothing worse than heading over to a company website and not being able to tell if they are actively trading or not.

Your customers will look for signs on your website that tell them you are in fact still trading and therefore easily contactable.

The ONE page websites went off a few years ago. A media company convinced businesses to part with their cash for one simple page – displaying their website and contact details – linked to a domain name. Times change rapidly, especially in the world wide web, and it is no longer acceptable to have a page that shows no signs of life.

So how do you get your website breathing.

Simple! You blog.

Blogging is a form of advertising and self promotion really. It is a very clever way to give your customers more and draw attention to your product or services.

Here is a quick little plan I live by while building my web presence and the presence of my employers and clients:

  1. Post ONE informative entertaining blog per week. ONE blog per week is all it takes to keep your website vibrating in the ‘www’ stratosphere. Keep your posts niche and limit the word count to 500 words or less with graphics. People want the most amount of information in the fastest possible way. They don’t want to have to sit reading your blog for more than 5 minutes.Your blog is the door opening to other features on your website. Your blog post is an opportunity to turn curiosity into profits!
  2. Make a monthly sales goal calendar. What is it you want to achieve this month? Make a plan and base your blogs around it.
  3. Place a call to action at the end of your blogs. Keep your readers coming back with a prompt to sign up to your newsletter or give them a special introductory offer. What ever it is, keep it at the end of your blog and make it a very small feature of the blog. Do not make your blog look like an advertisement by placing too much emphasis on the ‘sell’.
  4. SOCIAL MEDIA! Keeping an active blog is a super easy social media post. You’ve done the hard yards by writing the blog, now use it on social media to create interest. You are providing information for FREE about a topic your customers are curious about. Find social media groups that hold your target audience and start making friends with your blog.
  5. PLAN ahead! One of the hardest things my customers find is the time and motivation to write their blogs. If you don’t have the passion or know-how to put together effective blogs that promote and communicate your business, hire someone -like me- to do it for you. Map out your monthly goal, hand 4 topics to your friendly blogger and get them to write it for you. It could cost you as little as $25 per week – now that’s a bloody good investment when you consider what your time and business growth is worth.

Until next time – Happy business building.


What’s a ONE sheet???

I have recently started creating ONE sheets.
I hear you ask, “What’s a ONE sheet?”

Used originally in poster form as a printed promotional tool for musicians, bands and plays, a ONE sheet is a document now used to promote an individual or a business. Think of it as ONE sheet of paper that tells the reader – in the simplest way possible – who you are and what you do.

ONE sheets are used to replace either a resume document or a cover letter for a job application. A recent survey conducted, asked potential employers what they want to see when they receive a job application, most replied with what it was they didn’t want to see – Employers don’t want to sift through pages of resume looking for your skills and qualifications that match the job being applied for. Employers want ONE document that tells them immediately that you are suitable for the position they are offering.

Also used in business, a ONE sheet will identify, in the simplest form possible, what it is your business does. It’s an advertisement for your business and a tool to be used when networking and approaching new clients.

CATHERINE OSULLIVANHere is a ONE sheet I put together recently for a customer. Catherine will be using her ONE Sheet when she applies for roles as a Business Consultant and Project Developer. You see, a person can hold several ONE sheets – especially if they have multiple talents and qualifications. The ONE sheet should be specific for the role being applied for, the same way it is used promoting a business in a specific industry.

Do you need a ONE Sheet?
Individual/personal ONE sheets $35
Business ONE Sheets $60
Email sjfreelanceblogger@gmail.com

‪#‎jobs‬ ‪#‎career‬ ‪#‎business‬

Map your bubbles!

Who doesn’t love bubbles? Kids love them at playtime and mumma’s love them in their glass. Bubbles are a ‘good thing’ and identifying the right bubble for you is imperative to mapping out an effective local marketing strategy.

I was discussing map bubbles last night with a local Miranda business. I was explaining how every business needs to identify the location of their bubbles [target audience], from bubble #1 through to #3.

It is a super simple exercise. Basically get a map of your local area and mark your business location with a big red dot. Place a protractor over that dot and create your first circle/bubble by drawing out 2-4klms. This is your first bubble and should be your first point of contact with your marketing.

Depending on what type of business you have, and your marketing budget, look for industries and facilities in the area that see your target audience everyday. Meet with those groups and negotiate a way to expose your services within their business.

Where are your bubbles?


Bubbles #2 and #3 follow the same way. Keep your bubbles tight and only increase the radius/klms by 4-5 at a time.

Would you like help marketing your services? Are you on a budget?

Talk to me.

The life of a writer…

I consider myself pretty damn fortunate.

I love writing and people, actual companies, pay me money to do it.

What that means however is that I may have to take some time away from my personal pages, like this one for example.

Don’t get me wrong, as much as I hate seeing my pages lay neglected, I absolutely love getting paid to pay attention to other people’s pages. That is the life of any artist I guess.

As much as you love being creative and everything you create comes from the heart, money talks.

Not all writers, artists, creators need to be necessarily broke. Go where the money trail is and keep on doing your love stuff on the side.

Using your talent to derive an income is a very positive thing. It won’t spoil the broth, so to speak. And, no matter what your fears may tell you, your creative is in huge supply, you won’t run out if you give a little to other people.

Samantha Jane



What’s your angle?

7bdb25ea7111d95da1036211572ae297A company should have at least 2 – 3 angles to market their business from.

Lateral thinking is key.

The way to sell a product is to look at it from all angles.

There is never just ‘one’ market or one group of customers for your product/service. Identify all potential groups and why they would buy your product.

Personalise your marketing to the angle your customers will want to view it.

[Need a digital magazine to showcase your business? Email iammagazine@live.com.au]

Keeping your digital presence…

012f64ad06cd02a25c6852417441133cOne of the things most businesses want to know is, how they can keep people coming back to their site.

The answer is simple.

Keep your website active.

It does not matter what industry you are in, childcare, medical, building or retail; to maintain your presence in the BIG digital world and ensure your market continues to check back with you, keeping your site fresh and active is paramount.

And yes that means BLOGS.

Blogging is a way to provide information in an entertaining way – it is also an extremely effective way to SELL your product or service. When people SHARE information on social media it is generally in the form of an interesting article or blog post. You will very rarely find a user sharing a business name or site address – unless it belongs to a family or friend.

A HUGE amount of businesses simply don’t have time to blog. My answer … hire a writer!

For a very affordable hourly rate you can hire a freelance writer to provide the content for your site as you need it. This not only means you won’t have the stress of writing it yourself, you are guaranteed material that reflects your profession, offering your potential clients more bang for their buck.

Samantha Jane

Writer – iammagazine.com.au

Email iammagazine@live.com.au


I AM – Sutherland Shire’s Health, Fitness and Lifestyle Magazine #20 2015 IS LIVE!!!

Head on over to read the latest issue of I AM Magazine!

A huge hello to all of our fit friends in The States! Thanks for tuning in. The Sutherland Shire may be a little beachside oasis on the Coast of Australia, but we are BIG when it comes to Fitness!

Enjoy the issue.

Samantha Jane X

I AM ISSUE 20 FEB 2015

All About Women Festival 2015

Celebrating its 3rd year as part of the Sydney Opera House’s Ideas at the House program, the All About Women Festival for 2015 was a hit on the weekend, with men and women alike.

Presented by influential speakers, such as; Tara Moss, Mia Freedman, Kaz Cooke and Elizabeth Gilbert, to name a few, topics like, Feminism, saving the world, going it alone and going to war, provided refreshing discussion on important issues effecting women all over the globe.

Enjoy the broad range of discussion, on ideas that matter, from the comfort of your office or lounge room by hitting the link below:

If you would like more information on the All About Women Festival please head over to the official website located here:


There is also a very inspirational magazine available on the topics embraced at the festival A must read for all women, mums and daughters.