So why blog anyway?
When we are talking about revenue, there is only one real reason to blog – you blog to keep people coming back to your website.
Keeping a regular blog ensures your website is active. There is nothing worse than heading over to a company website and not being able to tell if they are actively trading or not.
Your customers will look for signs on your website that tell them you are in fact still trading and therefore easily contactable.
The ONE page websites went off a few years ago. A media company convinced businesses to part with their cash for one simple page – displaying their website and contact details – linked to a domain name. Times change rapidly, especially in the world wide web, and it is no longer acceptable to have a page that shows no signs of life.
So how do you get your website breathing.
Simple! You blog.
Blogging is a form of advertising and self promotion really. It is a very clever way to give your customers more and draw attention to your product or services.
Here is a quick little plan I live by while building my web presence and the presence of my employers and clients:
- Post ONE informative entertaining blog per week. ONE blog per week is all it takes to keep your website vibrating in the ‘www’ stratosphere. Keep your posts niche and limit the word count to 500 words or less with graphics. People want the most amount of information in the fastest possible way. They don’t want to have to sit reading your blog for more than 5 minutes.Your blog is the door opening to other features on your website. Your blog post is an opportunity to turn curiosity into profits!
- Make a monthly sales goal calendar. What is it you want to achieve this month? Make a plan and base your blogs around it.
- Place a call to action at the end of your blogs. Keep your readers coming back with a prompt to sign up to your newsletter or give them a special introductory offer. What ever it is, keep it at the end of your blog and make it a very small feature of the blog. Do not make your blog look like an advertisement by placing too much emphasis on the ‘sell’.
- SOCIAL MEDIA! Keeping an active blog is a super easy social media post. You’ve done the hard yards by writing the blog, now use it on social media to create interest. You are providing information for FREE about a topic your customers are curious about. Find social media groups that hold your target audience and start making friends with your blog.
- PLAN ahead! One of the hardest things my customers find is the time and motivation to write their blogs. If you don’t have the passion or know-how to put together effective blogs that promote and communicate your business, hire someone -like me- to do it for you. Map out your monthly goal, hand 4 topics to your friendly blogger and get them to write it for you. It could cost you as little as $25 per week – now that’s a bloody good investment when you consider what your time and business growth is worth.
Until next time – Happy business building.