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Is it a BLOG or NEWS?

I was discussing the topic of the word BLOG with a client recently and why it is not always a good idea to label your story or news page as a BLOG.

You see, there are many people out there – potential customers – who still aren’t quite sure about the concept of a BLOG. They’re not convinced looking at a page titled ‘BLOG’ on your website, is worth their time.

This is where good old fashioned titles come into play.

Customers are interested in things that are NEW. If you are lucky, they have hit your website many times before, looking for services or products you provide that interest them. When they come back to your website, time and time again, they want to find NEW things.

The word BLOG doesn’t scream NEW for many people. Yes, even in 2017.

That is why I encourage my clients to title their BLOG pages as ‘NEWS’. People love the word NEWS – because it means they may just read or experience something they haven’t already seen.

If you are trying to increase your post count, perhaps changing the title of your page location is a good start.

I would love to hear your comments and experiences on this. Please say hello below.

Sam.

Newsletters

Do you have a company newsletter? Are you thinking about adding one to your current marketing program?

I think I spent approximately 80% of 2016 creating multiple newsletters for my clients. Used as a communication tool for customers and employees, newsletters are a very effective form of advertising for businesses – in a non-intrusive way.

My Aged Care clients make newsletter distribution a top priority, spending thousands of dollars each year to ensure it is done correctly. The monthly aged care facility newsletter is a publication that keeps giving. It entertains and informs residents, while sending a “look how much we care” message to family members and potential customers. It is a very fancy display cabinet of what’s on offer – encouraging potential customers to find where they fit, without having to step a foot through the front door.

See what I do for Australian Aged Care provider IBIS Care over at http://www.ibiscare.com.au Newsletters and Blogs.

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