Category Archives: Encouraging your I AM

Life is what you make it…

Life is good! Life is so very very good!

I spent the long weekend exploring the many natural wonders of the NSW Southern Highlands. From forest bathing to rainforests to rock jumping when the path became a little wet, I really came across all of the wonderful gifts our natural world has on offer.

Illawarra Lookout via the Barren Grounds – worth the muddy trek to get there.
Minnamurra Rainforest – the hike is a little steep but the surroundings are sublime
Jamberoo – you had me at ‘oo’ Truly one of the most beautiful landscapes NSW has to offer.




My other life…

A frollower (thats; friend-follower) contacted me the other week concerned I’d abandoned my blog. In the back of my mind, the daily narrative of ‘must blog today’ played on repeat. The truth is, while I am fortunate to have secured a career that fulfils my passion of writing, I am the type of person that also needs to disconnect.

When I need to disconnect there is only one place I head – and that’s into the wild. Whether its hiking, climbing, paddling or simply forest bathing, to disconnect from the career that has become my life … I embrace my ‘other life’.

Earlier this year I climbed Mt Kosciusko. I didn’t start the climb from the chairlift, I started from the bottom. With a severe weather warning in place, the climb was not only strenuous, it was terrifying in parts. Best climb of my life.
I’ve trekked so many parts of the beautiful Blue Mountains. I couldn’t count how many klms.


Forest Bathing

This is the moment you realise…


This is the moment you realise you have been so caught up blogging for other businesses … you forgot to blog for your own.

I absolutely love writing and I know I am extremely grateful to be getting paid to do it. It’s been a hard slog, but I am glad to say I am one of the lucky few who have made it in the employment stakes.

Being a writer in 2016 is kinda like having a hobby… well that is how most people will see it. It is something people expect you to do on weekends for kicks, not as your day job. Truth is, most people are – or can be – writers these days. It is no longer considered a profession of artists. There are very few literary geniuses bursting off the local bookstore shelf these days.

Tonight I am about to sit down for yet another blog intended for a page that is not my own, and it is about working your passion. The angle – How to turn your passion into profit. It may sound like an easy article to write, it’s not! Turning your passion to profit successfully, is a job not for the faint-hearted. Because when you get down to it, turning your passion into something that is suppose to make you money, automatically places your love on the firing line… and trust me, it will get fired at.

There will be times when you feel your passion is messing with you. And, there will be times when you don’t look at your passion with the eyes of love – it will be more like the eyes of loathe. Ask a passionate parachuter to jump out of a plane 7 days a week as opposed to one weekend a month, and they will soon start to loathe the jump.

The truth is, turning your passion to profit means sacrifice. Yes, you may get the chance to love what you do and hopefully it will afford you more time to do other things – but I guarantee you one thing … you will at one time or another start to look at your passion with different eyes. The sacrifice? Losing the love for what it is you love to do.

Please feel free to start a discussion below. I would love to know the ups and downs of how you have managed your passion company/job. If you are interested in the article I am about to write, please head over to

Until next time,

Samantha Jane

How’s your work/life balance?

PSX_20160311_144309I was asked recently to create an article around the work/life balance theory. A topic I know a lot about … a topic I LOVE!

After writing this article [which can be found at] I really started to dissect the question of what is a good work/life balance? Over the last few years I have read countless articles on it. I have seen people and corporations build businesses and reap profit from this very popular question that seems to be causing a great deal of people, a great deal of stress.

What I want to say with this blog, right now, is … Finding a good work/life balance isn’t difficult. It is certainly not something people need to add to their stress bucket. If you find your life a little ho-hum, a little more stressed than you would like, or not heading in a direction that fills you with at least some element of excitement or simple joy, you need to stop thinking about the things you loathe and start thinking about the things you love.

Take the time to simply sit down with a pen and paper and identify things that you love.

Now, do you have enough of this ‘thing you love’ in your life?

Are your hours devoted to ‘work’ and what you ‘love’ equal?

How can you bring more of what you love into your life?

For me, it is writing and time with my family. It took me 5 years to get here, however, my employment surrounds writing from home. Getting myself to this position wasn’t easy, but, it was worth it. My children don’t need daycare or before and after School care. They are lucky enough to have their mummy at home. My family was/is my priority and writing is at the top of the list of all things I love about life, therefore I know my work/life is in balance.

Knowing you have a healthy work/life balance comes down to how you feel about it? Does it feel balanced to you? Are you happy? If not, then what can you do at this very moment to change that… What is it that you love to do?

Feel free to start a discussion below. I would love to know how you created a work/life balance you enjoy.

Samantha Jane


The life of a writer…

I consider myself pretty damn fortunate.

I love writing and people, actual companies, pay me money to do it.

What that means however is that I may have to take some time away from my personal pages, like this one for example.

Don’t get me wrong, as much as I hate seeing my pages lay neglected, I absolutely love getting paid to pay attention to other people’s pages. That is the life of any artist I guess.

As much as you love being creative and everything you create comes from the heart, money talks.

Not all writers, artists, creators need to be necessarily broke. Go where the money trail is and keep on doing your love stuff on the side.

Using your talent to derive an income is a very positive thing. It won’t spoil the broth, so to speak. And, no matter what your fears may tell you, your creative is in huge supply, you won’t run out if you give a little to other people.

Samantha Jane


Everyone trips, everyone falls…

kat stanley photography.jpg
Photo by Kat Stanley Photography.

It’s a School night. The kids are in bed and I have just finished watching, A Current Affair’s, ‘Trace’ conduct a big girl chit chat with the Ambassador for girl-power, Oprah Winfrey.


The Big O has always fascinated me. I haven’t quite worked out if I love her or simply want to be her. I think it’s a little bit of both. When the chit chat made a bee-line towards ‘Self Belief’, which ironically Oprah is actually good at, she spoke about an old boyfriend in her 20s and how he asked her “why she thought she was so special”. Clearly not an actual question, just a statement to make her feel ‘less than’.

At the time, Oprah agreed with this foolish young man – little did he know who he was actually talking to – and today she laughs at how much she actually believed him. You see, she was told throughout her childhood that she was ‘not special’. Her self worth was fractured and practically destroyed well before their paths had crossed. He would have been simply another voice added to the existing internal dialogue reminding her that she ‘was not good enough’ – a self belief far too many of us adopt.

And with that came my inspiration to write this article.

I met Llew Dowley a while ago now. She had just released her first book titled Crazy Mummy Syndrome. It was a humorous, but very honest, confession of what it is like to go through hell – it was a documented account of her personal experience with Post Natal Depression. Llew learnt first hand during PND mode what it was like to have monsters in her head. The thing with Llew though, is that she used these monsters to propel her forward and through things she either thought she couldn’t achieve, or was told were impossible. Like running. In her book she talks about how she was told, due to an injury, that she should avoid running… so she worked on it, and she started running.

To me, Llew is a little bit like Oprah – she is going to hate me writing that – she is one of those people looking for the next challenge to encourage more of herself to show ‘itself’. I think Oprah embarks upon this task by talking and listening, where as Llew embarks upon it physically. First it was running and then it was walking, sounds a little backward doesn’t it? It was however the walking that left Llew horizontal on the couch in salty puddles of contemplation and disappointment.
When I first heard LLew had decided to join the Oxfam 2015 100klm walk, I was not surprised at all! This lady is a go-getter who appears to have no perceived roof where goals are concerned and with Crazy Mummy Syndrome now somewhat behind her, things seemed different for Llew, she felt strong, and in her heart and mind she was capable of killing this walk no matter how far it was.

In August this year, Llew and 3 friends, Sian, Charley and Bridgette, joined hundreds of other ‘change makers’ to complete the Oxfam 100 Kilometre Trail Walk to raise money for people in need. 100 kilometres is a long way and when I asked Llew how experienced her team members were in attempting this sort of distance, she said they had very limited experience, but all knew it was something they wanted to do. Now this clearly isn’t a walk along the Esplanade. We’re talking peaks, mountains, foot holes and stairs that require miles of walking lunges. It is tough!

The girls trained. They completed 30, 40 and even 60klm treks prior to the big 100. Bundeena to Otford to Audley from 6am to 9pm. It was repetitive and challenging, but their mindset and training had them convinced that they could do it.

When I met with Llew to discuss how the walk went, she was clearly upset. She said, “Oh you want to talk about me not finishing it?”. As it turns out, by the 3rd check point an old friend had decided to join Llew. It was bad knee number one and surprisingly bad knee number 2. Incredibly swollen and in no condition to continue, she was forced to stop at 43klms. Devastated doesn’t describe what Llew was feeling. I think she felt cheated, ripped off.

Llew had put her heart into this, and in her mind she had seen herself succeeding before it even started. Little did she know that, when others would cross the finish line, she would be lying on the couch in tears wondering what went wrong.

Chatting to Llew I could see that it was the ‘not finishing’ that she saw the most. All I could think was, “You walked 43klms!. I have never walked that far! I’m not sure I could … maybe I should try?” The greatness I saw was the failure she saw, because she was brave enough to see more. To believe more of herself – in herself.

We need more people like Llew! More people to expect more from themselves. More people brave enough to attempt BIG things. More people who choose to stop listening to the monsters in their head. If Oprah had listened to that boy in her 20s would she be where she is today? I doubt it.

Maybe it’s time to stop looking at what you haven’t achieved and start looking at what you can.

[Llew and her team raised $13,000 for Oxfam, assisting people who need it the most.]

Read more about Llew’s journey over at:

This article appeared in the 22nd issue of I AM Magazine.

It was written by:
Samantha Jane
E: /

Need a Writer? Contact Samantha Jane.

I AM B2B – Business2Business

Another Sutherland Shire local business…

kirsty obrien

When you need the services of a professional, you want someone with experience. And not just the pen on paper type. You want someone who, not only understands the problem, they have test driven solutions all the way to success.

If you want to improve your appearance, you opt for a hairdresser who is known for their ability to style others, or a makeup artist with a kick ass portfolio. If you want to lose a few pounds, you choose a personal trainer who has achieved success in weight loss. If your car packs it in, you most definitely want a mechanic who knows how to pull apart an engine and put it back together.

You want someone who has been there and done that… you want someone with experience.

So what about a Life Coach or any coach for that matter?

What counts more to you? The establishment they achieved their degree at, or hands on experience?

You have to ask yourself, who is more qualified … someone who has simply studied or someone who has hands on experience with the ups and downs of life…

Kirsty O’Brien, founder of Invisible Crown, is a successful Women’s Empowerment Coach. She is in love with her life.

Kirsty believes you won’t get what you want out of life until you are in cahoots with yourself. This was a valuable lesson she learnt a few years ago when she went through divorce, nursed her 4 year old through cancer therapy, lost everything and even faced bankruptcy. It is a lesson she intends passing onto others… it is the lesson of acceptance and true self love.

The hands on experience Kirsty gained, in rebuilding her own life, has given her valuable tools in assisting others build theirs.

Every woman has unique struggles and personal triumphs. We learn a great deal of wisdom from our time spent on the ride down to ‘rock bottom’. Some women never experience those times and then there are others who do. Those times, as difficult as they are, teach us the most about life. Kirsty has found her most successful coaching tools from her personal experience with ‘rock bottom’ and is now using those tools to help women identify and achieve their dreams.

It is very easy to sit back and say, I wish I had this, or I wish I had that. The question is ‘how’.
How do you get to ‘success’ – do you really even know what ‘your success’ looks like?

Kirsty helps her clients take the action that is required to achieve their dreams. Maybe she can help you find that yellow brick road to your very own happily ever after.

Here are some of the services offered: One on one and internet coaching sessions, intensive workshops and retreats, and self esteem workshops for teen girls. To find more on services available please visit the following website:

What’s your angle?

7bdb25ea7111d95da1036211572ae297A company should have at least 2 – 3 angles to market their business from.

Lateral thinking is key.

The way to sell a product is to look at it from all angles.

There is never just ‘one’ market or one group of customers for your product/service. Identify all potential groups and why they would buy your product.

Personalise your marketing to the angle your customers will want to view it.

[Need a digital magazine to showcase your business? Email]

Keeping your digital presence…

012f64ad06cd02a25c6852417441133cOne of the things most businesses want to know is, how they can keep people coming back to their site.

The answer is simple.

Keep your website active.

It does not matter what industry you are in, childcare, medical, building or retail; to maintain your presence in the BIG digital world and ensure your market continues to check back with you, keeping your site fresh and active is paramount.

And yes that means BLOGS.

Blogging is a way to provide information in an entertaining way – it is also an extremely effective way to SELL your product or service. When people SHARE information on social media it is generally in the form of an interesting article or blog post. You will very rarely find a user sharing a business name or site address – unless it belongs to a family or friend.

A HUGE amount of businesses simply don’t have time to blog. My answer … hire a writer!

For a very affordable hourly rate you can hire a freelance writer to provide the content for your site as you need it. This not only means you won’t have the stress of writing it yourself, you are guaranteed material that reflects your profession, offering your potential clients more bang for their buck.

Samantha Jane

Writer –



Dreams don’t work unless you do!


It’s like expecting to win lotto without buying a lottery ticket – unless you provide action {work} for your dream, it will never come true.

You want to write a brilliant novel? Start writing and KEEP writing. An unfinished book will never get published.

You want to be a chef? Start cooking.

You want to be successful artist? Start creating.

Whatever you start you must keep going.

Although we dream at night, dreams don’t come true overnight.

Stay committed to your dream and you will reap the rewards.