Is it a BLOG or NEWS?

I was discussing the topic of the word BLOG with a client recently and why it is not always a good idea to label your story or news page as a BLOG.

You see, there are many people out there – potential customers – who still aren’t quite sure about the concept of a BLOG. They’re not convinced looking at a page titled ‘BLOG’ on your website, is worth their time.

This is where good old fashioned titles come into play.

Customers are interested in things that are NEW. If you are lucky, they have hit your website many times before, looking for services or products you provide that interest them. When they come back to your website, time and time again, they want to find NEW things.

The word BLOG doesn’t scream NEW for many people. Yes, even in 2017.

That is why I encourage my clients to title their BLOG pages as ‘NEWS’. People love the word NEWS – because it means they may just read or experience something they haven’t already seen.

If you are trying to increase your post count, perhaps changing the title of your page location is a good start.

I would love to hear your comments and experiences on this. Please say hello below.

Sam.

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