Do you have a company newsletter? Are you thinking about adding one to your current marketing program?
I think I spent approximately 80% of 2016 creating multiple newsletters for my clients. Used as a communication tool for customers and employees, newsletters are a very effective form of advertising for businesses – in a non-intrusive way.
My Aged Care clients make newsletter distribution a top priority, spending thousands of dollars each year to ensure it is done correctly. The monthly aged care facility newsletter is a publication that keeps giving. It entertains and informs residents, while sending a “look how much we care” message to family members and potential customers. It is a very fancy display cabinet of what’s on offer – encouraging potential customers to find where they fit, without having to step a foot through the front door.
See what I do for Australian Aged Care provider IBIS Care over at http://www.ibiscare.com.au Newsletters and Blogs.