A company should have at least 2 – 3 angles to market their business from.
Lateral thinking is key.
The way to sell a product is to look at it from all angles.
There is never just ‘one’ market or one group of customers for your product/service. Identify all potential groups and why they would buy your product.
Personalise your marketing to the angle your customers will want to view it.
[Need a digital magazine to showcase your business? Email email@example.com]