This is the moment you realise…


This is the moment you realise you have been so caught up blogging for other businesses … you forgot to blog for your own.

I absolutely love writing and I know I am extremely grateful to be getting paid to do it. It’s been a hard slog, but I am glad to say I am one of the lucky few who have made it in the employment stakes.

Being a writer in 2016 is kinda like having a hobby… well that is how most people will see it. It is something people expect you to do on weekends for kicks, not as your day job. Truth is, most people are – or can be – writers these days. It is no longer considered a profession of artists. There are very few literary geniuses bursting off the local bookstore shelf these days.

Tonight I am about to sit down for yet another blog intended for a page that is not my own, and it is about working your passion. The angle – How to turn your passion into profit. It may sound like an easy article to write, it’s not! Turning your passion to profit successfully, is a job not for the faint-hearted. Because when you get down to it, turning your passion into something that is suppose to make you money, automatically places your love on the firing line… and trust me, it will get fired at.

There will be times when you feel your passion is messing with you. And, there will be times when you don’t look at your passion with the eyes of love – it will be more like the eyes of loathe. Ask a passionate parachuter to jump out of a plane 7 days a week as opposed to one weekend a month, and they will soon start to loathe the jump.

The truth is, turning your passion to profit means sacrifice. Yes, you may get the chance to love what you do and hopefully it will afford you more time to do other things – but I guarantee you one thing … you will at one time or another start to look at your passion with different eyes. The sacrifice? Losing the love for what it is you love to do.

Please feel free to start a discussion below. I would love to know the ups and downs of how you have managed your passion company/job. If you are interested in the article I am about to write, please head over to

Until next time,

Samantha Jane

How’s your work/life balance?

PSX_20160311_144309I was asked recently to create an article around the work/life balance theory. A topic I know a lot about … a topic I LOVE!

After writing this article [which can be found at] I really started to dissect the question of what is a good work/life balance? Over the last few years I have read countless articles on it. I have seen people and corporations build businesses and reap profit from this very popular question that seems to be causing a great deal of people, a great deal of stress.

What I want to say with this blog, right now, is … Finding a good work/life balance isn’t difficult. It is certainly not something people need to add to their stress bucket. If you find your life a little ho-hum, a little more stressed than you would like, or not heading in a direction that fills you with at least some element of excitement or simple joy, you need to stop thinking about the things you loathe and start thinking about the things you love.

Take the time to simply sit down with a pen and paper and identify things that you love.

Now, do you have enough of this ‘thing you love’ in your life?

Are your hours devoted to ‘work’ and what you ‘love’ equal?

How can you bring more of what you love into your life?

For me, it is writing and time with my family. It took me 5 years to get here, however, my employment surrounds writing from home. Getting myself to this position wasn’t easy, but, it was worth it. My children don’t need daycare or before and after School care. They are lucky enough to have their mummy at home. My family was/is my priority and writing is at the top of the list of all things I love about life, therefore I know my work/life is in balance.

Knowing you have a healthy work/life balance comes down to how you feel about it? Does it feel balanced to you? Are you happy? If not, then what can you do at this very moment to change that… What is it that you love to do?

Feel free to start a discussion below. I would love to know how you created a work/life balance you enjoy.

Samantha Jane


The BLOG Boom!

I am an employed blogger.

I love saying that, because for many years, I was an unemployed blogger. There were times when 100% of the writing I did was done for love not money. I still write because I love it – I just get paid now.

Aside from the weekly blog posts I create for other businesses and websites, I am also employed by consultancy companies to assist general businesses move towards a digital format. For instance, I am currently working with an Aged Care facility who recently discovered they needed to enter the world wide web or fall to the end of the queue.

Aged Care is an extremely competitive industry and there are a lot of choices these days. The particular facility I now work for has been around 30+ years – it’s not hard to understand why they thought everything would stay ‘business as usual’. The problem they came across, however, is that the family members seeking Aged Care for their loved ones were now going online to do it. With no online presence, numbers will start to dwindle.

I have to say, creating the blog posts and monthly newsletter for this particular industry has been surprisingly fun. I absolutely LOVE it. I never realised that being in Aged Care was pretty on par with going to camp. Everything is done for you, you make really good friends and activities are endless.

I spend 2 days a week with this client developing and publishing their BLOG and Newsletter. It fits in with School Hours and means my little bub can have a nap at Grandmas, located just around the corner from this facility, while I work onsite a few hours. Just another way I am building my career … at home.

It can be done.

Samantha Jane

Why you can’t afford NOT to blog.

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So why blog anyway?

When we are talking about revenue, there is only one real reason to blog – you blog to keep people coming back to your website.

Keeping a regular blog ensures your website is active. There is nothing worse than heading over to a company website and not being able to tell if they are actively trading or not.

Your customers will look for signs on your website that tell them you are in fact still trading and therefore easily contactable.

The ONE page websites went off a few years ago. A media company convinced businesses to part with their cash for one simple page – displaying their website and contact details – linked to a domain name. Times change rapidly, especially in the world wide web, and it is no longer acceptable to have a page that shows no signs of life.

So how do you get your website breathing.

Simple! You blog.

Blogging is a form of advertising and self promotion really. It is a very clever way to give your customers more and draw attention to your product or services.

Here is a quick little plan I live by while building my web presence and the presence of my employers and clients:

  1. Post ONE informative entertaining blog per week. ONE blog per week is all it takes to keep your website vibrating in the ‘www’ stratosphere. Keep your posts niche and limit the word count to 500 words or less with graphics. People want the most amount of information in the fastest possible way. They don’t want to have to sit reading your blog for more than 5 minutes.Your blog is the door opening to other features on your website. Your blog post is an opportunity to turn curiosity into profits!
  2. Make a monthly sales goal calendar. What is it you want to achieve this month? Make a plan and base your blogs around it.
  3. Place a call to action at the end of your blogs. Keep your readers coming back with a prompt to sign up to your newsletter or give them a special introductory offer. What ever it is, keep it at the end of your blog and make it a very small feature of the blog. Do not make your blog look like an advertisement by placing too much emphasis on the ‘sell’.
  4. SOCIAL MEDIA! Keeping an active blog is a super easy social media post. You’ve done the hard yards by writing the blog, now use it on social media to create interest. You are providing information for FREE about a topic your customers are curious about. Find social media groups that hold your target audience and start making friends with your blog.
  5. PLAN ahead! One of the hardest things my customers find is the time and motivation to write their blogs. If you don’t have the passion or know-how to put together effective blogs that promote and communicate your business, hire someone -like me- to do it for you. Map out your monthly goal, hand 4 topics to your friendly blogger and get them to write it for you. It could cost you as little as $25 per week – now that’s a bloody good investment when you consider what your time and business growth is worth.

Until next time – Happy business building.

What’s a ONE sheet???

I have recently started creating ONE sheets.
I hear you ask, “What’s a ONE sheet?”

Used originally in poster form as a printed promotional tool for musicians, bands and plays, a ONE sheet is a document now used to promote an individual or a business. Think of it as ONE sheet of paper that tells the reader – in the simplest way possible – who you are and what you do.

ONE sheets are used to replace either a resume document or a cover letter for a job application. A recent survey conducted, asked potential employers what they want to see when they receive a job application, most replied with what it was they didn’t want to see – Employers don’t want to sift through pages of resume looking for your skills and qualifications that match the job being applied for. Employers want ONE document that tells them immediately that you are suitable for the position they are offering.

Also used in business, a ONE sheet will identify, in the simplest form possible, what it is your business does. It’s an advertisement for your business and a tool to be used when networking and approaching new clients.

CATHERINE OSULLIVANHere is a ONE sheet I put together recently for a customer. Catherine will be using her ONE Sheet when she applies for roles as a Business Consultant and Project Developer. You see, a person can hold several ONE sheets – especially if they have multiple talents and qualifications. The ONE sheet should be specific for the role being applied for, the same way it is used promoting a business in a specific industry.

Do you need a ONE Sheet?
Individual/personal ONE sheets $35
Business ONE Sheets $60

‪#‎jobs‬ ‪#‎career‬ ‪#‎business‬

Map your bubbles!

Who doesn’t love bubbles? Kids love them at playtime and mumma’s love them in their glass. Bubbles are a ‘good thing’ and identifying the right bubble for you is imperative to mapping out an effective local marketing strategy.

I was discussing map bubbles last night with a local Miranda business. I was explaining how every business needs to identify the location of their bubbles [target audience], from bubble #1 through to #3.

It is a super simple exercise. Basically get a map of your local area and mark your business location with a big red dot. Place a protractor over that dot and create your first circle/bubble by drawing out 2-4klms. This is your first bubble and should be your first point of contact with your marketing.

Depending on what type of business you have, and your marketing budget, look for industries and facilities in the area that see your target audience everyday. Meet with those groups and negotiate a way to expose your services within their business.

Where are your bubbles?


Bubbles #2 and #3 follow the same way. Keep your bubbles tight and only increase the radius/klms by 4-5 at a time.

Would you like help marketing your services? Are you on a budget?

Talk to me.

Make your resume a work of art.

I was asked recently by a friend of mine how she should present her resume when applying for a creative job.

This is something I myself have fought with in the past and definitely made mistakes with.

When presenting your resume to a future employer, I believe you must present your resume in a way that reflects the industry you are hoping to enter into.

I will use my friend as an example…

The industry is makeup artistry. She has many years experience, including work with television stations. My friend has been a full-time solo mum now for a while and is at the time in her mummy years where she must find a more permanent job. Thankfully she has made the decision to pursue employment in an industry she has true passion for.

When you are a ‘creative’ it can be hard to secure employment that taps into your true talents and gifts. Frankly, there really just isn’t a great deal of permanent employment for the arty type. So when you find ‘that job’ advertised, you want to make sure you get your resume right. You want to capture the attention, firstly of the middle man scanning incoming resumes, and then of the big gun who will finally call you in for an interview.

There is one major aspect I want people to understand about applying for creative jobs. Your resume must be ‘visually’ appealing.

Add all the text you want about your quals and experience, what employers want to know first up is, “how good are you as an artist”.

That is why your first priority above anything else is to create a portfolio of your work – that means pictures, photographs, samples.

As most, if not all, job applications are now submitted online, it is extremely easy to create a digital portfolio with a quick link. This quick link could possibly be your quick entry to stage 1 interviews.

There is a plethora of publication building websites [all free] available for you to do just this. it is a simple case of creating a publication, uploading and obtaining your web link for pasting into absolutely every job application you make.

When we build magazines, or any other publication for that matter, we generally use – It’s free and super easy. It also has a mobile app for quick access that looks super professional.

I hope this helps my creative friends get closer to their dream job.

We love your feedback and suggestions.

Samantha Jane


The life of a writer…

I consider myself pretty damn fortunate.

I love writing and people, actual companies, pay me money to do it.

What that means however is that I may have to take some time away from my personal pages, like this one for example.

Don’t get me wrong, as much as I hate seeing my pages lay neglected, I absolutely love getting paid to pay attention to other people’s pages. That is the life of any artist I guess.

As much as you love being creative and everything you create comes from the heart, money talks.

Not all writers, artists, creators need to be necessarily broke. Go where the money trail is and keep on doing your love stuff on the side.

Using your talent to derive an income is a very positive thing. It won’t spoil the broth, so to speak. And, no matter what your fears may tell you, your creative is in huge supply, you won’t run out if you give a little to other people.

Samantha Jane


Content Writing, Blog Maintenance, ONE Sheet Creation, Magazine and Newsletter Design.